Car buyers want embedded GPS technology
Our survey showed that that many felt using a mobile device for navigation was far easier to understand than an in-built GPS.
Andrew McLaughlan is the Technologies Automotive Director for HERE, which provides mapping data solutions.
"We are increasingly reliant on our mobiles, whether it be for accessing and interacting with email, music and social media, as a replacement for cash or even as a boarding pass for a flight," he said.
"So, it’s of little surprise that with the vast array of transport options available these days, commuters expect a single location solution to address their needs when travelling from A-to-B; a mobile-based navigation app is undoubtedly a convenient tool.
"That’s why HERE Technologies offers the HERE WeGo app, a user-friendly platform built precisely for urban mobility...and of course vehicle navigation."
But Mr McLaughlan added that embedded navigation systems within cars are the future.
“A survey last year showed that 85% of consumers looking to buy vehicles rated in-car navigation as a top desired feature. 48% of cars in the US currently have embedded navigation which is up 30% from five years ago. I believe that eventually all cars will have embedded navigation,” he explained.
“For example, the latest Mercedes-Benz S-Class ADAS leverages embedded HERE map attributes like road curvature, incline and exit ramps to enable autonomous adjustment of the vehicle’s speed (both braking and acceleration). This ‘electronic horizon’ allows the vehicle to know what is coming beyond the range of the vehicle sensors (and the driver) and dramatically improve the driving experience and safety."