Henry Ford, founder of the Ford Motor Company, was famous for saying: "Any customer can have a car painted any colour that he wants. So long as it’s black." Henry had a dry sense of humour. But he also had good business sense, because he knew black paint dried faster, and that meant he could produce more cars in less time.
In a recent survey, we found that while black is still a top choice, red is more attractive to Australians. And with cars now available in a kaleidoscope of colours, the new 'black' is anything you like. How can you go back to black when you have colours available such as Plum Crazy, Detonator Yellow, Molten Orange or Ultra Violet?
The wide range of colours available have added a whole new dimension to the car buying process. What colour to choose? People now have to consider what colour they want when buying a car and, depending on the person, this process can be more involved than you might realise. Some people may look at selecting a colour purely because it's their favourite, because they want to make a statement, find their car more easily in a parking lot, lower their chance of being pulled over by the police, maintain re-sale value, or even deter criminals from stealing or vandalising their car. In some cases, when buying a brand new car you may be able to save some money choosing a less popular colour or the base-colour the car-model is manufactured in.
Aside from having a rocking colour, some people like to further showcase their cars with custom paint jobs or, a more flexible and cost effective method is to use a vinyl material and have an artistic design applied to their cars. Custom car wraps are a great way to have a unique design applied over your paint without damaging it. This is particularly useful for people who want to modify how their car looks but want to be able to change it easily if they want to sell or have a different design applied.
Carzoos is backed by the AP Eagers Group, a Queensland based automotive retail powerhouse that has been helping Aussies get mobile since 1913.